Evaluation - How did you attract/address your audience?

When in Pre-Production for 'The Possession' we interviewed a sample of our target market (15-35 male/female) to see what they would like to see in the film and what would attract the most people to come and see it.
The interview can be watched here:

This helped us immensely and we tried to include as many suggestions as possible so that the audience would be watching a film that they want to see, suggested and compiled by people like them. We aimed it at our whole audience by including young characters, Jack and Luke, and an older character, Sam and by setting parts of it in a town and inside a normal home, places that they audience would be able to relate to.